Black Hat SEO: The Fastest Way to Destroy a Website

If you’re going to optimize your website, do it the right way. Do somewhite hat SEOinstead of black hat SEO. As a rule of thumb, black hat hackers are malicious and destructive, so their tactics to optimize your website for Google is the equivalent of a troll’s Google bombing.

It’s inorganic, out-of-context, and clickbait-like. It’s unpleasant for most users to experience and it leads or forces nonconsensual traffic to flow through a site that has zero leads and can’t be converted to sales.

Black Hat or Bad Practices in SEO

Here are the manipulative, troll-like, or black hat SEO practices you should avoid because Google will punish your website for these.

  • Identical Content on Websites: Disseminating duplicate content is a dishonest SEO tactic that can seriously damage the ranking of your website. Google makes it clear that you should stay away from duplicate content. Don’t steal content from other websites either.
  • Repetitive Content is Spammish: Any non-unique items that search engines find when they crawl your website to index content will be ignored. You’ll be considered spam by Google.  It is considered plagiarism and/or subpar website design by search engines.
  • When Recycling is Bad: Make sure you don’t recycle content from other people or your own blog posts. To avoid harming your website’s SEO, designate a new page as “noindex” and “nofollow” if you must use existing media on it.
  • Stuffing Keywords for SEO: The practice of repeatedly using a particular keyword in the body of your writing when it is irrelevant is known as “keyword stuffing.” When it comes to search engine optimizing that post, this seems like a smart idea but isn’t.
  • Google Prioritizes Context Not Keyword Volume:  Focusing more on keyword density than on writing for readers is a black hat SEO tactic that will rapidly damage the ranking of your content. Make your content organic to the keyword.
  • Compromising the User Experience: Stuffing your writing with keywords will also turn off readers’ user experience (UX) because it makes your writing appear to be written by A.I. or in a machine language that only computers could understand.
  • Don’t Cheat the System: Similarly, stuffing pointless keywords into your blog entries gives the impression to search engines that you are attempting to game the system so that your content appears first in the SERPs. You might also receive a Google penalty for this.

The Nitty-Gritty

Using your keywords in conversation can be a moral white hat SEO tactic instead of a black hat one. However, you ought to act organically.  Put keywords in key locations such as overview, subheadings, meta title, the title of an article or blog post, and metadata for the description.

Throughout the body, you should repeat your keywords multiple times, but make sure they make sense and flow naturally. The best approach is to follow search engine guidelines and produce original, unique content to raise your page rank.

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